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Mandatory Integrated Pest Management in the European Union: Experimental insights on consumers' reactions

Abstract : A realistic experiment with 189 French consumers was conducted to analyse consumers' reaction to the transition towards Integrated Pest Management (IPM) as the standard in European farming. Results indicate high substitutability between IPM and organic tomatoes. It suggests IPM sales will benefit from the withdrawal of conventional products from the market only if there is a significant reduction in the price of IPM products as compared to organic ones and/or an important increase in the shelf space dedicated to IPM products. While information on IPM guidelines increases IPM products purchases, providing extra information on residue levels in IPM tomatoes has no further impact on consumers' choices in this experiment.
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https://hal.univ-angers.fr/hal-02519085
Contributeur : Marianne Lefebvre <>
Soumis le : mercredi 25 mars 2020 - 17:04:19
Dernière modification le : samedi 28 mars 2020 - 01:21:50

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M. Lefebvre, C. Biguzzi, E. Ginon, S. Gomez-Y-Paloma, S. Langrell, et al.. Mandatory Integrated Pest Management in the European Union: Experimental insights on consumers' reactions. Review of Agricultural, Food and Environmental Studies, Paris: Springer, 2017, 98 (1-2), pp.25-54. ⟨10.1007/s41130-017-0041-x⟩. ⟨hal-02519085⟩

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