AGROCAMPUS OUEST (Institut Supérieur des Sciences Agronomiques, Agroalimentaires, Horticoles et du Paysage - 65, rue de St Brieuc - CS 84215 - 35042 Rennes cedex - France)
Patrick Legoherel, Danielle Lecointre-Erickson, Bruno Daucé. A critical analysis of the shopping experience concept in brick-and-mortar retailing. 45th EMAC annual conference : Marketing in the age of data, 2016, Oslo, Norway. ⟨hal-02530063⟩