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Article dans une revue

Tourism Web Aceptance Model (TWAM) : A study of intention to book e-tourism product

Abstract : The tourism web acceptance model (T-WAM) is a model of consumers’ acceptance of information technology (IT) designed for e-tourism. The model aims to explain intention to book tourism products online better than other models do. Results from a survey collected from 389 Tunisian consumers show that the T-WAM is more robust than other models and theories (e.g. TAM, TPB, DTPB, flow theory) to explain behavioral intention in the context of e-tourism. The explained variance of intention to book is about 51% (R² = 50.6%). Results are discussed in detail, and recommendations, limitations, and suggestions for future research are provided.
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https://hal.univ-angers.fr/hal-02538802
Contributeur : Okina Université d'Angers <>
Soumis le : jeudi 9 avril 2020 - 16:19:39
Dernière modification le : lundi 6 juillet 2020 - 15:39:33

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Alia Besbes Sahli, Patrick Legoherel. Tourism Web Aceptance Model (TWAM) : A study of intention to book e-tourism product. Journal of Vacation Marketing, SAGE Publications, 2016, 2 (22), pp.179-194. ⟨10.1177/1356766715607589⟩. ⟨hal-02538802⟩

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