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Article dans une revue

How costumer-to-customer Co-creation influences service experience in large public events

Abstract : Many large thematic events are emerging in France. Exchanges between participants can create value for all stakeholders (fans, managers, exhibitors etc.) and play an important role on post-impact events. However, little research on co-creation have investigated the value of C2C (customer-to-customer) interactions and the potential impacts of fans on other visitors. To answer this question, we conduct two qualitative studies with managersof three main French thematic events, and with 52 visitors of the Japan Expo. From a theoretical perspective, this research proposes to extend knowledge of C2C co-creation. As for managerial implications, this articleprovides insights to improve marketing practices for managersof these events.
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Article dans une revue
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https://hal.univ-angers.fr/hal-02538880
Contributeur : Okina Université d'Angers <>
Soumis le : jeudi 9 avril 2020 - 16:35:48
Dernière modification le : lundi 6 juillet 2020 - 15:39:33

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  • HAL Id : hal-02538880, version 1
  • OKINA : ua17647

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Aude Ducroquet, Elodie Jouny-Rivier. How costumer-to-customer Co-creation influences service experience in large public events. Journal of Marketing Trends, International Marketing Trends Conference, 2017, 4 (2), pp.111-123. ⟨hal-02538880⟩

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