How costumer-to-customer Co-creation influences service experience in large public events - Université d'Angers Accéder directement au contenu
Article Dans Une Revue Journal of Marketing Trends Année : 2017

How costumer-to-customer Co-creation influences service experience in large public events

Elodie Jouny-Rivier
  • Fonction : Auteur
  • PersonId : 1067574

Résumé

Many large thematic events are emerging in France. Exchanges between participants can create value for all stakeholders (fans, managers, exhibitors etc.) and play an important role on post-impact events. However, little research on co-creation have investigated the value of C2C (customer-to-customer) interactions and the potential impacts of fans on other visitors. To answer this question, we conduct two qualitative studies with managersof three main French thematic events, and with 52 visitors of the Japan Expo. From a theoretical perspective, this research proposes to extend knowledge of C2C co-creation. As for managerial implications, this articleprovides insights to improve marketing practices for managersof these events.
Fichier non déposé

Dates et versions

hal-02538880 , version 1 (09-04-2020)

Identifiants

  • HAL Id : hal-02538880 , version 1
  • OKINA : ua17647

Citer

Aude Ducroquet, Elodie Jouny-Rivier. How costumer-to-customer Co-creation influences service experience in large public events. Journal of Marketing Trends, 2017, 4 (2), pp.111-123. ⟨hal-02538880⟩
46 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More