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Article dans une revue

How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership

Abstract : This paper examines how the practices of access, borrowing, and sharing (including shared purchase) influence women's self-identity in the world of luxury clothing and accessories. In the context of joint- or non-ownership, using 28 semi-structured interviews across three age groups, this qualitative research explores and contrasts the various practices of access, borrowing, and sharing (including shared purchase) with regard to the self–object relationship. The results underline the identification and appropriation process at stake in access to luxury fashion, which runs counter to prior research on access-based consumption. The research shows the liquid transformation of self-identity inherent in access, borrowing, and sharing practices (but not present in shared purchase), as well as the positive contamination of the owner's image in the case of borrowing, sharing, and making shared purchases – but not in the case of access.
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Article dans une revue
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https://hal.univ-angers.fr/hal-02558971
Contributeur : Okina Université d'Angers <>
Soumis le : jeudi 30 avril 2020 - 03:12:25
Dernière modification le : lundi 6 juillet 2020 - 15:39:34

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Leïla Loussaïef, Isabelle Ulrich, Coralie Damay. How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership. Journal of Business Research, Elsevier, 2019, 102, pp.263-272. ⟨10.1016/j.jbusres.2019.02.020⟩. ⟨hal-02558971⟩

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