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Article dans une revue

The determinants of consumer commitment in a particular form of collaborative consumption: the CSA

Résumé : Initiating collaborative contractual approaches between consumers and producers constitutes a major marketing challenge, particularly within the field of short food supply chains. Community Supported Agriculture (CSA) programs constitute a practice case for such approaches. Its specificity comes from the direct relationship between producer(s) and consumers, based on the amount of mutual commitment in an association. The commitment of the CSA members is so binding that CSA is often perceived to be only attractive to a minority that is inclined a priori to CSA. This research shows that the CSA community can, on the contrary, substantially influence this commitment and support adhesion and retention of CSA members.
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Article dans une revue
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https://hal.univ-angers.fr/hal-02794870
Contributeur : Ivan Dufeu <>
Soumis le : vendredi 5 juin 2020 - 11:51:43
Dernière modification le : samedi 8 août 2020 - 00:03:09

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Ivan Dufeu, Jean-Marc Ferrandi. The determinants of consumer commitment in a particular form of collaborative consumption: the CSA. Décisions Marketing, Association Française du Marketing, 2014, 72, pp.157-178. ⟨10.7193/DM.072.157.178⟩. ⟨hal-02794870⟩

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