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Communication dans un congrès

Education for sustainable urban mobility: transformation of a social representation by a communication process

Abstract : The theory of social representations (SR) highlights the importance of communication in the creation of common-sense knowledge (Moscovici, 1961). The structural approach describes the existence of a central core and a peripheral system (Abric, 1976, Flament, 1987). SRs are influenced by social practices (Flament, 1994a, Gaymard, 2014b) but their elaboration is related to communication. Few studies are concerned with the impact of communication on the social representation’s structure (Roussiau & Soubiale, 1996a, 1996b). Few of them use a longitudinal approach. In this research, we associate the fundamental aspect of the impact of communication on SR with the imminent social issue of sustainable urban mobility through 30kph zones as social object (Bordarie, in process; Bordarie & Gaymard, 2013; Gaymard & Bordarie, 2014a).With regard to the methodology, 123 French psychology students at Angers University answered a questionnaire. 84.1% were women and 15.9% men. The average age was 18.52 years old (σ = 1.05). Individuals filled out a questionnaire once a week for one month. Before the second occasion, they were sensitised with an awareness campaign giving them information about 30kph zones.A Kruskal-Wallis test confirms the most significant impact of the awareness campaign on the social representation’s structure concerning the elements presented in the campaign, except for safety. Our results also show the complex transformation of a central element with merely an information campaign. But they also refute theoretical data concerning a potential return to “normal” of the representation’s structure after 2 weeks (Aissani, 1991a, 1991b
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Communication dans un congrès
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https://hal.univ-angers.fr/hal-02869067
Contributeur : Okina Université d'Angers <>
Soumis le : lundi 15 juin 2020 - 17:56:11
Dernière modification le : vendredi 19 juin 2020 - 03:36:05

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  • HAL Id : hal-02869067, version 1
  • OKINA : ua11627

Citation

Jimmy Bordarie, Sandrine Gaymard. Education for sustainable urban mobility: transformation of a social representation by a communication process. The Second Asian Conference on the Millennium Development Goals (Asia MDGs 2015), Mar 2015, Hiroshima, Japan. ⟨hal-02869067⟩

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