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Article dans une revue
National cultural values and the perceived relational risks in biotechnology alliance relationships
Abstract : Cross-cultural interactions are growing at an exponential pace. Consequently, it is becoming important to be aware of the existence and precise nature of cultural differences in risk perceptions. Do national cultural values influence relational risk perception in alliance relationships? This is the issue addressed in this article. Through analyzing risk perception in 344 alliance relationships, the evidence presented demonstrates the importance of cultural values.
https://hal.univ-angers.fr/hal-03016253
Contributeur : Okina Université d'Angers <>
Soumis le : vendredi 20 novembre 2020 - 12:16:49
Dernière modification le : samedi 21 novembre 2020 - 03:29:31
Contributeur : Okina Université d'Angers <>
Soumis le : vendredi 20 novembre 2020 - 12:16:49
Dernière modification le : samedi 21 novembre 2020 - 03:29:31
