UA - Université d'Angers : EA7456 (Université d'Angers - 40 Rue de Rennes, BP 73532 - 49035 Angers CEDEX 01 - France)
AGROCAMPUS OUEST (Institut Supérieur des Sciences Agronomiques, Agroalimentaires, Horticoles et du Paysage - 65, rue de St Brieuc - CS 84215 - 35042 Rennes cedex - France)
Abstract : Cross-cultural interactions are growing at an exponential pace. Consequently, it is becoming important to be aware of the existence and precise nature of cultural differences in risk perceptions. Do national cultural values influence relational risk perception in alliance relationships? This is the issue addressed in this article. Through analyzing risk perception in 344 alliance relationships, the evidence presented demonstrates the importance of cultural values.
Hélène Delerue, Eric Simon. National cultural values and the perceived relational risks in biotechnology alliance relationships. International Business Review, Elsevier, 2009, 18 (1), pp.14 - 25. ⟨10.1016/j.ibusrev.2008.11.003⟩. ⟨hal-03016253⟩