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Article dans une revue
Does psychological Profile has something to do with satisfaction ? A French retailing Franchisees study
Abstract :
The main purpose of this study is to analyse the relationship between franchisee's personality and franchisee's satisfaction. A sample of 400 French franchisees concerning different sectors is analysed in detail. In the first part of the article, the methodology is presented. Then, theoretical framework concerning satisfaction and personality is developed. Different hypotheses are justified crossing the MSQ scale and the big four model. Conscientiousness seems to be the most predictive factor for satisfaction and results show that the other Big-Five traits are specific in several sectors.
Keywords :
small and medium-sized enterprises
SMEs
big five traits
big four model
entrepreneurship
France
franchising
job satisfaction
Minnesota satisfaction questionnaire
MSQ scale
openness conscientiousness extraversion agreeableness neuroticism
personnalities
profiling
psychological profiles
retail industry
retailing
https://hal.univ-angers.fr/hal-03016600
Contributeur : Okina Université d'Angers <>
Soumis le : vendredi 20 novembre 2020 - 14:36:20
Dernière modification le : mercredi 30 décembre 2020 - 13:08:06
Contributeur : Okina Université d'Angers <>
Soumis le : vendredi 20 novembre 2020 - 14:36:20
Dernière modification le : mercredi 30 décembre 2020 - 13:08:06
