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Article dans une revue

Using the decomposed theory of planned behavior (DTPB) to explain the intention to book tourism product online

Abstract :

The purpose of this article is to investigate the factors influencing the intention to use the Internet to book tourism products online in Tunisian context. To this end, the authors selected the Decomposed Theory of Planned Behavior (DTPB) to help account for the intention to book online. The authors conduct an online survey. Data was obtained from 158 questionnaires and analyzed through regression. The study demonstrated the importance of causal relationships between predictor variables and the dependent variable, namely the intention to book online. A novel result, perceived usefulness does not admit a positive impact on the attitude towards online booking. Thus, the study has confirmed the explanatory power of the DTPB model in accounting for consumers' behavioral intention in the context of e-tourism.

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Article dans une revue
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https://hal.univ-angers.fr/hal-03107073
Contributeur : Okina Université d'Angers <>
Soumis le : mardi 12 janvier 2021 - 12:28:47
Dernière modification le : vendredi 5 février 2021 - 03:55:12

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Alia Besbes Sahli, Patrick Legoherel. Using the decomposed theory of planned behavior (DTPB) to explain the intention to book tourism product online. The International Journal of Online Marketing, 2014, 4 (1), pp.1 - 10. ⟨10.4018/ijom.2014010101⟩. ⟨hal-03107073⟩

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