Our research fit into social representations’ framework (Moscovici, 1961), defined by
Jodelet (1997) as “modalities of practical thought orientated towards the
communication, comprehension and control of the social, material and conceptual
environment”. We are especially interested in the influence of normative models in
the field of social representations (Flament, 1999; Gaymard, 2009). To the demand of
Angers' city (France) which is financing this study and wishing to promote the
emergence of a culture of public space sharing, we focus on one of measures they are
using in this initiative: 30kph zones. We seek to determinate the part of different
models (especially friends' and parents' models) in the speech of young drivers. We
submitted a questionnaire on the 30kph zones representation to 32 young drivers.
They had to answer in their name, but also as they think their parents, their friends
and drivers in general, would do. An analysis of multiple linear regression shows the
influence of parental model on the answers of young people. So, with regards to the
30kph zones, representations and practices of young drivers fall more within parental
model than peer's model. These results are discussed in comparison with anterior
studies realized with an identical population