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Chapitre D'ouvrage Année : 2010

Franchise as an Efficient Mode of Entry on Emerging Markets: A Discussion from the Legitimacy Point of View

Claire Gauzente
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hal-03363528 , version 1 (04-10-2021)

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  • HAL Id : hal-03363528 , version 1
  • OKINA : ua1312

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Régis Dumoulin, Claire Gauzente. Franchise as an Efficient Mode of Entry on Emerging Markets: A Discussion from the Legitimacy Point of View. Handbook of Business Practices and Growth in Emerging Markets, World Scientific, pp.255 - 272, 2010, 9789812791788. ⟨hal-03363528⟩
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