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Le Rôle de l'Incarnation et de la Position du Corps lors d'Expériences Touristiques en Réalité Virtuelle sur le Comportement du Consommateur

Abstract : The aim of the research is to understand the role of embodiment felt and body position on immersion, pleasure, and consumer intentions during a virtual tour experience. The quantitative study conducted is analyzed both using ANOVA and a PLS structural equation model. In the experimental protocol proposed, the user embodies a kayaker discovering Antarctica. The results show that embodiment, body position and sensorimotor interactions have positive effects on the dependent variables listed above. More precisely, being in the position of the real activity to realize the virtual experience is a source of greater intensity in terms of embodiment, immersion, and pleasure. The study provides recommendations to professionals in the choice of contexts and experiential factors in virtual reality arousing positive behavioral intentions, to discover and visit the place for real.
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https://hal.univ-angers.fr/hal-03683726
Contributor : Pierre-Henry LEVEAU Connect in order to contact the contributor
Submitted on : Tuesday, May 31, 2022 - 7:23:58 PM
Last modification on : Thursday, August 4, 2022 - 5:18:34 PM

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  • HAL Id : hal-03683726, version 1

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Pierre-Henry Leveau, Sandra Camus, Paul Richard. Le Rôle de l'Incarnation et de la Position du Corps lors d'Expériences Touristiques en Réalité Virtuelle sur le Comportement du Consommateur. 38ème Congrès international de l’Association Française de Marketing, May 2022, Tunis, Tunisie. ⟨hal-03683726⟩

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